Digital Marketing has slowly become one of the trendiest industries that students are taking an interest in. One of the sought-after skills, education in the digital marketing field has also increased.
While a decade ago you could only find short-term courses that one could pursue before graduation, today top universities are offering a PG in Digital Marketing. In this article, we discuss how you can become one of the top digital marketers by doing a PG in Digital Marketing after Graduation.
Scope of PG in Digital Marketing
A combination of strategies to promote a product or service on online platforms, digital marketing is ever-evolving. You can either pursue an advanced course in digital marketing as well which will teach you the digital marketing basics. To manage a remote team digital marketing requires clear communication and regular check-ins to ensure that everyone is on the same page and working towards the same goals. But if you have a basic understanding of the concepts, you can straight off enroll for a PG in Digital Marketing.
A PG in Digital Marketing is a 12-24 month course that focuses on providing expertise to students who wish to become corporate-ready in the marketing industry. The course helps you in achieving specialization in the digital marketing niche that you want to pursue a career in.
Such a course helps in getting improved job opportunities and a higher salary hike.
A PG in Digital Marketing syllabus includes-
- Inbound Marketing
- Outbound Marketing
- Media Management & Automation
- Managerial and Soft Skills
- Internship & Thesis
- Specializations
- Capstone Project
A PG in Digital Marketing is unique because of the industry-level training it offers to students. Business Process Outsourcing (BPO) can be used to outsource digital marketing tasks, such as search engine optimization (SEO) and social media marketing. An internship gives you the chance of getting a glimpse of the real-time marketing industry. Students get to implement all the strategies that they have learned during their PG in Digital Marketing.
Additionally, a capstone project helps you get certified as a digital marketing professional. Creating media plans or marketing strategies for popular brands helps you become a strategist.
Thus, the scope of a good career in marketing is immense post a PG in Digital Marketing.
PG in Digital Marketing Specializations
PG in Digital Marketing courses help students in gaining expert knowledge in digital marketing niches. The most unique specializations that one must look for while hunting for digital marketing institutes are-
- Performance Marketing- The concept of Performance Marketing involves the advertiser paying the merchant only after specific actions are performed by the user. If you are interested in the number game, you can specialize in Performance Marketing.
- Creative Strategy– Newer forms of content generate more engagement and website traffic, so businesses are investing substantially in content creation. Those interested in creative processes of digital marketing can specialize in Creative Strategy.
Job Opportunities after a PG in Digital Marketing
If you are certified by a reputable digital marketing institute, you will find a wide range of opportunities in the digital marketing industry after a PG in Digital Marketing. However, you must also have the right set of soft skills in addition to technical knowledge.
Digital marketing jobs require the following soft skills:
- Effective communication skills
- Developing leadership skills
- Managing a team
- Task multitasking
- Analytical Thinking
- Presentation Skills
A fresher in digital marketing can earn $67,000 per year on average and even more if you stand out from the crowd. Once you specialize in a niche and with experience, salary hikes are expected.
Where can you do PG in Digital Marketing?
As mentioned before, a reputed digital marketing institute will help you. Many popular digital marketing institutes offers an 11-month MBA-level PG in Digital Marketing along with all the features of an MBA. Tech startups can use digital marketing to reach a wider audience, generate leads, and build brand awareness.
Key highlights of the course are-
- 600+ Learning Hours
- 1-on-1 Student Mentorship
- 13+ Live Projects
- 100% Placements
- 2 months Internship
- 28+ Industry Relevant Skills
- Scholarships Available
Conclusion
Students who are passionate about creating a mark in the industry with their digital marketing skills should consider pursuing a PG in Digital Marketing. Hope that the scope, specializations, job opportunities, and industry recommendations help aspiring marketers.
Author’s Bio:
Karan Shah
Founder and CEO at IIDE
Apart from being an Edu-Preneur, Tedx Speaker and a Black Coffee connoisseur, Karan Shah is also the founder of IIDE- The Digital School.